Four awards recognize successful marketing efforts
MILWAUKEE--(BUSINESS WIRE)--Dec. 29, 2014--
Marcus®
Hotels & Resorts, a division of The
Marcus Corporation (NYSE: MCS), today announced two of its owned
Milwaukee, Wis. properties, The Pfister Hotel and InterContinental
Milwaukee, have received a total of four Adrian
Awards in the industry’s largest and most prestigious travel
marketing competition. Presented by The
Hospitality Sales & Marketing Association International (HSMAI),
this year’s Adrian Award contest garnered more than 1,200 entries from
around the world, with entries judged by top executives throughout the
industry.
The
Pfister Hotel won a Gold Adrian Award for its Four Generations
Wedding Story in the category of “Public Relations Single Item: Feature
Placement Online-Consumer Media,” and won for its placement in ABC News
online/Good Morning America. The Four
Generations Wedding Story chronicles one family’s wedding history
with the Pfister Hotel, dating back to 1924.
The hotel received a Bronze Adrian Award for its new website, www.thepfisterhotel.com,
in the category of “Digital Marketing: Digital Single Item – Web Site.”
The fully responsive site was created by Marcus Hotels & Resorts’
in-house marketing and web development teams. The website was designed
to include impactful imagery, a modernized look and feel, and easy
navigation for online reservations, amenities, dining options and
guestroom features. The Pfister website also recently won a 2014
Mobile Web Award in the category of Best Hotel and Lodging Mobile
Website.
As previously announced, The Pfister Hotel also received a Silver Adrian
Award in the category of “Public Relations Campaign: Marketing Program –
Consumer” for its 120th Anniversary Marketing Campaign which
included Emmy-nominated documentary, “The Pfister: History & Story” and
international award-winning 283-page book, “The History, Art & Imagery
of The Pfister Hotel.”
The InterContinental
Milwaukee won a Gold Adrian Award in the category “Public Relations
Campaign: Community Service/Social Responsibility” for the Five Year
Pink Room Community Partnership PR Campaign which included branding and
collateral pieces, community relations, PR placements and total
donations raised. In 2009, the InterContinental Milwaukee created two
special guest rooms designed to build awareness, raise funds, offer
support and foster hope for those fighting breast cancer. The hotel
partnered with a local organization, ABCD: After Breast Cancer
Diagnosis, in which a portion of the proceeds from each stay in the
rooms was donated. Since the inception of the program, $50,000 has been
donated to ABCD, and the Pink Room Project continues to receive national
media recognition. Additionally, InterContinental Hotels Group took the
concept system-wide and other hotels are following suit and creating
similar programs around the world.
HSMAI will pay tribute to these winning entries during the annual HSMAI
Adrian Awards Gala, a black-tie affair attended by more than 1,000
hospitality, travel and tourism marketing executives at the New York
Marriott Marquis on February 23, 2015.
“We are honored to receive four Adrian Awards in this year’s
competition,” said Christine Beuchert, senior director of marketing and
e-commerce strategy for Marcus Hotels & Resorts. “Our goal is to create
websites and marketing campaigns that provide a rich customer
experience, through meaningful community initiatives, well-developed and
interesting content and highly impactful visuals. Ensuring that the
online experience fully expresses the brand and engages our customers at
an emotional level will always be a priority for us. We are thrilled to
be recognized for delivering on this goal.”
“We are continually amazed by the creativity of the Adrian Award
submissions,” said Fran Brasseux, HSMAI executive vice president. “We
saw imaginative campaigns that got results in all categories, and we’re
excited about honoring this year’s Adrian Award winners in February.”
Visit www.AdrianAwards.com
for more information on the event and competition.
For more information on the latest news and updates from Marcus
Hotels & Resorts, please visit: http://media.marcushotels.com.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is
committed to growing business for hotels and their partners, and is the
industry’s leading advocate for intelligent, sustainable hotel revenue
growth. The association provides hotel professionals & their partners
with tools, insights, and expertise to fuel sales, inspire marketing,
and optimize revenue through programs such as HSMAI’s
MEET, Adrian
Awards, and Revenue
Optimization Conference. HSMAI is an individual membership
organization comprising more than 7,000 members worldwide, with 40
chapters in the Americas Region. Connect with HSMAI at www.hsmai.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai
and www.youtube.com/hsmai1.
Marcus Hotels & Resorts
Marcus
Hotels & Resorts, a division of The
Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels,
resorts and other properties in 11 states. A force in the hospitality
industry, Marcus Hotels & Resorts provides expertise in management,
development and historic renovations. The company’s portfolio includes a
wide variety of properties including city-center meeting hotels, upscale
resorts and branded first-class hotels. For more information on the
latest news and updates, please visit: http://media.marcushotels.com
and follow the company on Facebook
and Twitter
(@MarcusHotels).
Source: The Marcus Corporation
Marcus Hotels & Resorts
Jessica
Vollrath
(414) 221-0218
jvollrath@vollrathpr.com
