Four Months After Acquiring Movie Tavern®,
Marcus Theatres® Makes Investments in
Facilities, Programming and More to Elevate the Moviegoing Experience
MILWAUKEE--(BUSINESS WIRE)--Jun. 4, 2019--
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), today announced that 15 of the 22
Movie Tavern by Marcus locations are welcoming the highly anticipated
summer blockbuster season with new amenities or plans for upcoming
renovations. Enhancements include DreamLounger℠ recliner seating and/or SuperScreen
DLX® or UltraScreen® DLX auditoriums. Since
acquiring the circuit in February, Marcus Theatres has also brought
several of its signature programs and a revitalized menu to all Movie
“Guests already knew and loved Movie Tavern for its innovative approach
to in-theatre dining,” said Rolando Rodriguez, chairman, president and
CEO of Marcus Theatres. “Building on this successful foundation, we are
committed to elevating the moviegoing experience through the
introduction of new amenities such as premium large format screens as
well as proven programming including our popular $5 Movie Tuesday
promotion and the Magical Movie Rewards℠ customer loyalty program.”
Within the past four months, Movie Tavern Collegeville (PA), Hulen (Fort
Worth, TX) and Roswell (GA) cinemas have all completed the installation
of DreamLounger recliners in every auditorium. The luxurious seating
allows guests to go from seated upright to full recline with just the
touch of a button, plus enjoy extra legroom between rows.
For the best comfort, sight and sound to match this summer’s biggest
films, 11 auditoriums have been converted into the SuperScreen
DLX experience across Movie Tavern Collegeville, Exton (PA), Flourtown
(PA), Hulen, Syracuse (NY) and Trexlertown (Allentown, PA) cinemas.
Opened over the course of the past three months, the state-of-the-art
auditoriums feature an oversized screen, DreamLounger recliners and Dolby®
Atmos® multidimensional sound with speakers along the front,
back, sides and ceiling.
Guest feedback to these amenities has been overwhelmingly positive,
leading to the planned opening of 10 more SuperScreen DLX
auditoriums by the end of the summer across Movie Tavern Aurora (CO),
Bedford (TX), Brannon Crossing (Nicholasville, KY), Citiplace (Baton
Rouge, LA), Covington (LA) and Little Rock (AR) cinemas. Additionally,
Movie Tavern Roswell will convert an auditorium into an UltraScreen
DLX complete with a massive screen, DreamLounger recliners and Dolby
Atmos sound. Other projects that will be underway soon include:
Movie Tavern Covington: In addition to the SuperScreen DLX
auditorium, DreamLoungers will be added to every auditorium, plus four
currently closed movie screens will reopen.
Movie Tavern Tucker (GA): Renovations will bring DreamLoungers to
every auditorium and a new concession stand.
Movie Tavern West 7th Street: The Tavern bar will be
remodeled to feature a more modern look and feel by fall — a nice
complement to the DreamLoungers added earlier this year.
On top of these investments and renovations, Movie Tavern has already
introduced several value programs:
Magical Movie Rewards (May): This free customer loyalty program awards
guests with points for every dollar they spend, plus other perks like
free complimentary-size popcorn on $5 Movie Tuesdays, zero fees for
online/mobile ticketing and more. To date, the program has more than
3.3 million members between Marcus Theatres and Movie Tavern guests.
Student Thursday* (March): At select locations, every Thursday,
students and faculty with a valid ID can enjoy a movie for $6, plus
free complimentary-size popcorn.
- $5 Movie Tuesday* (February): All movies are just $5 every Tuesday,
along with free complimentary-size popcorn for Magical Movie Rewards
Young at Heart®*(February): Seniors ages 60 and
over can see a movie for $6 every Friday before 5:30 p.m.
*Ticket prices are subject to tax where applicable. An additional
charge applies for 3D, SuperScreen DLX, UltraScreen DLX and MTX showings
during Student Thursday and Young at Heart.
Beyond programs, renovations and other offerings, Marcus Theatres has
enhanced the dining experience by revitalizing the Movie Tavern menu.
While many guest favorites remain, there are several new options such as
popular fare from the Marcus Theatres circuit including Zaffiro’s
handmade Thincredible® pizza and mouthwatering double smash
burgers. The updated menu also features an assortment of satisfying
salads like the Southwest BBQ Crispy Chicken, chef-inspired entrees such
as Steak and Shrimp and decadent desserts including the Marshmallow
“We are committed to elevating the theatrical experience through food
and beverage offerings that focus on quality, taste and premium
ingredients,” said Greg Creighton, executive vice president and COO of
Marcus Theatres. “With that in mind, our team of culinary experts
refined the menu to feature a selection of made-from-scratch appetizers,
pizzas, entrees and desserts that truly offer something for everyone.”
In tandem with these updates, Movie Tavern showtimes, locations and more
can now be found at www.MarcusTheatres.com.
About Marcus Theatres
Movie Tavern by Marcus is owned by Marcus Theatres.
Theatres®, a division of The
Marcus Corporation, is the fourth largest theatre circuit in the
United States and currently owns or operates 1,098 screens at 90
locations in 17 states. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
About The Marcus Corporation
Headquartered in Milwaukee, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus Theatres division, its lodging division, Marcus®
Hotels & Resorts, owns and/or manages 21 hotels, resorts and
other properties in nine states. For more information, please visit the
company’s website at www.marcuscorp.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190604005153/en/
Source: Marcus Theatres
Douglas A Neis, The Marcus Corporation
Julie Caan, Marcus Theatres