“We added over 750,000 new members to our loyalty program last year as more and more of our customers see the value and benefits of the free program and want to participate. We also expanded the program to all 22 of the
The MMR loyalty program allows members to earn points for each dollar spent at a Marcus or
The company will recognize the 4 millionth Magical Movie Rewards member with a VIP experience at his or her local theatre. The experience will include a free movie for the winner and a guest, concessions or in-theatre dining, and special giveaways to complete the celebration.
“In addition to the many benefits provided for MMR members, the program enables us to engage with our customers and deliver customized email communications and offers for a more personal movie-going experience. We can also cost-effectively promote non-traditional programming and special events,” added Rodriguez. Members will soon have the opportunity to take advantage of several new partnership offers that will bring additional benefits and value to their membership.
Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (3) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (4) the effects of competitive conditions in our markets; (5) our ability to achieve expected benefits and performance from our strategic initiatives and acquisitions; (6) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, impairment losses, and preopening and start-up costs due to the capital intensive nature of our businesses; (7) the effects of weather conditions, particularly during the winter in the Midwest and in our other markets; (8) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; (9) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in
Investors: Douglas A Neis,