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Marcus Theatres® Reaches 1,000,000 Magical Movie Rewards® Program Members in Less Than a Year

MILWAUKEE--(BUSINESS WIRE)--Mar. 17, 2015-- Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), announced today that membership in its Magical Movie Rewards® (MMR) Program reached 1,000,000 in less than a year’s time. In addition to building the program quickly, the company is clearly making a connection with members, as more than one third (36 percent) of transactions since program inception are from registered members of the loyalty program.

“Membership in the Magical Movie Rewards Program grew more quickly than we could have imagined,” said Rolando Rodriguez, president and chief executive officer of Marcus Theatres. “Based on the size of our circuit, reaching 1,000,000 members in less than a year’s time is truly meaningful.”

Designed to enhance the movie-going experience for customers, Marcus Theatres released this user-friendly program across its 55-theatre network on March 31, 2014. The MMR loyalty program allows members to earn points and rewards and access special offers, including:

  • No Fees for Online or Mobile Ticketing – Loyalty card members avoid any ticketing fees that traditionally come with online or mobile purchases, simply by becoming a member.
  • Ticketing and Screening Opportunities – Pre-release, member-only screenings are available for MMR members.
  • Concession Offers – Members receive free popcorn on $5 Tuesdays and free refills on fountain drinks every day. In addition, customers receive targeted offers on various concession purchases.

As a way to recognize the one millionth member, Marcus Theatres is rewarding the lucky winner from the Village Pointe Cinema in Omaha, Nebraska with an annual pass and merchandise. Other loyalty members are eligible to receive free popcorn – 1,000,000 kernels – which translate into hundreds of large popcorns, randomly awarded to MMR cardholders across the circuit.

“Although we are excited to reach 1,000,000 members, the value goes way beyond the number,” said Rodriguez. “The program allows us to better customize and target information as we communicate to each member. This ensures the prompt delivery of relevant information and already has resulted in very successful campaigns as we strive to be the most customer-engaging loyalty program in the industry.”

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation(NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 20 hotels, resorts and other properties in 11 states. For more information, visit the company’s web site at

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (3) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (4) the effects of competitive conditions in our markets; (5) our ability to achieve expected benefits and performance from our strategic initiatives and acquisitions; (6) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, impairment losses, and preopening and start-up costs due to the capital intensive nature of our businesses; (7) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (8) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; and (9) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or incidents such as the tragedy in a movie theatre in Colorado in July 2012. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Source: The Marcus Corporation

The Marcus Corporation
Douglas A Neis, 414-905-1100
Marcus Theatres
Mari Randa, 414-905-1237

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