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Marcus Theatres® Presents the Third Annual CineLatino Milwaukee Film Festival April 10-14, 2019

Advocate Aurora Health Returns as Presenting Sponsor; More Films and Locations Planned

MILWAUKEE--(BUSINESS WIRE)--Mar. 12, 2019-- Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is excited to announce the expansion of the CineLatino Milwaukee Film Festival presented by Advocate Aurora Health. The 2019 event takes place April 10-14 and features 15 films, three locations and a variety of special activities which help raise money for the community. A portion of net proceeds will be donated to local Hispanic health and education efforts; combined, the first two years of the festival raised more than $40,000 for these initiatives.

CineLatino will kick-off on Wednesday, April 10, at the Marcus Majestic Cinema of Brookfield with a fundraiser benefiting the Aurora Cancer Care – Spanish Clinic. The celebration continues with a four-day film festival from Thursday, April 11, through Sunday, April 14, at the Majestic Cinema of Brookfield, Marcus Renaissance Cinema in Sturtevant and Marcus South Shore Cinema in Oak Creek. Tickets are on sale now for the fundraiser as well as individual films.

“Marcus Theatres is thrilled to make CineLatino available for even more of the community to enjoy in 2019,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “Not only have we assembled a fantastic film line-up, we have the honor of premiering three films for the first time in the U.S. right here in Milwaukee! The momentum is building for another tremendous festival that celebrates Hispanic films, culture and, most importantly, gives back to our community partners.”

April 10: “Energia de Noche” (“Night of Energy”) Fundraiser at Majestic Cinema of Brookfield

Night one features plenty of passion, drama and salsa dancing! The evening begins at 5:30 p.m. with a reception including beverages, tasting stations, fundraising activities and live entertainment. It continues with a special showing of “Shine” at 7 p.m. The film’s director, Anthony Nardolillo, will also be making a special appearance to autograph movie posters and share more about the film, which tells the story of two of Spanish Harlem’s most celebrated salsa dancers. One hundred percent of the proceeds from “Energia de Noche” benefit the Aurora Cancer Care – Spanish Clinic. Tickets are $85 and available for purchase at

“We are proud to join Marcus Theatres for its third year hosting the CineLatino Film Festival,” said Erickajoy Daniels, senior vice president and chief diversity and inclusion officer for Advocate Aurora Health. “This festival offers our communities the unique opportunity to both learn and connect through the art and celebration of film.”

2019 CineLatino Film Line-up

Fifteen films will be presented primarily in Spanish with English subtitles, including three nationwide premieres. Horror fans will jump at the opportunity to see “The Curse of La Llorona” one week before the rest of the U.S. Meanwhile, “El Chicano” and “Superlopez,” will both premiere domestically at the festival. Films will play at a combination of Majestic of Brookfield, Renaissance and South Shore Cinemas, with certain titles playing exclusively at South Shore Cinema. Half of all net proceeds from the film festival will be donated to local Hispanic health and education efforts. For participating locations, showtimes, language formats and tickets, visit

Premieres and Recent Releases (Standard Pricing Applies):

“The Curse of La Llorona” (R) — Ignoring the eerie warning of a troubled mother suspected of child endangerment, a social worker and her own small kids are drawn into a frightening supernatural realm.

“El Chicano” (R) — A pair of twin brothers from East L.A. choose to live their lives differently and end up on opposite sides of the law.

“Shine” (R) — Two Puerto Rican brothers from New York’s Spanish Harlem, and the street’s best Salsa dancers, are separated after tragedy only to reunite years later on opposing sides of gentrification.

“Los Adioses” (“The Eternal Feminine”) (NR) Sponsored by City Year MilwaukeeRosario Castellanos, a shy university student, becomes a voice for the feminist movement in 1950s Mexico. Based on true events.

“No Manches Frida 2” (PG-13) — Seemingly reformed ex-con Zequi is about to marry Lucy, the love of his life, until jitters turn into a full blown fiasco and Lucy calls off the wedding.

“El Angel” (R) — Carlitos, a baby-faced teenager, meets a new friend at his Argentinian high school. Together, they form a dangerous duo that embarks on a path of theft, lies and killing. Based on true events.

“Ma ma” (R) Sponsored by Susan G. Komen Wisconsin— Diagnosed with breast cancer, a woman forms a strong bond with a man who lost his wife and daughter in a car accident.

“Las Heredas” (“The Heiresses”) (NR) — Chela and Chiquita, both descendants of wealthy families in Paraguay, have been together for more than 30 years. When their financial situation worsens and Chiquita is imprisoned on fraud charges, Chela embarks on her own personal, intimate revolution.

Family Films ($6 per Admission)

“Spider-man: Into the Spider-verse” (PG) — Teen Miles Morales becomes the Spider-man of his reality, crossing paths with five counterparts from other dimensions to stop a threat for all realities.

“Superlopez” (PG-13) Juan Lopez, an ordinary and anonymous office worker, decides to expose his superpowers to turn into the first Spanish superhero.

“El Parque Magico” (“Wonder Park”) (PG) —“Wonder Park” tells the story of a magnificent amusement park where the imagination of a wildly creative girl named June comes alive.

“Cometa: El, Su Perro y su Mundo” (“Cometa: Him, His Dog and Their World”) (PG) — Cometa is a puppy whose family threw it into the street. A few years later, it meets Roberto, a man who is going through the worst moment of his life. Together, they embark on new adventures to recover what they’ve lost.

“Dumbo” (PG) Sponsored by American Heart Association— A young elephant, whose oversized ears enable him to fly, helps save a struggling circus, but when the circus plans a new venture, Dumbo and his friends discover its dark secrets.

Classic Films ($6 per Admission)

“El Siete Machos” (NR) — In order to woo Rosario, Margarito (Cantinflas) pretends to be a famous outlaw, “El Siete Machos,” who “possesses the courage of seven macho men.”

“Gran Hotel” (NR) — Cantinflas stars as a bell boy at a ritzy hotel where a millionairess and a bankrupt nobleman happen to be staying. When the woman loses her necklace, Cantinflas recovers it, only to be hit on the head and develop amnesia.

April 11-14: Special Activities at this Year’s Film Festival

Marcus Theatres and its partners have organized a variety of special activities to complement the film line-up and bring the community together. Following are the new events coming to this year’s festival:

  • April 13 — “Eso Es Vivir” (“That is Life”) Event at Majestic Cinema of Brookfield: This Susan G. KomenWisconsin-sponsored event aims to bring together women from all walks of life to learn, support and celebrate one another. From 10-10:45 a.m. on Saturday, April 13, attendees can gather for community-building, themed-drink specials and makeovers from Mary Kay. From there, Komen will host an engaging presentation prior to a special showing of “Ma ma.” The moving film portrays Penelope Cruz as a woman coping with breast cancer who, amid her suffering, becomes pregnant. Following the film Dr. Federico Sanchez, an oncologist and leader of the Aurora Cancer Care – Spanish Clinic, will conduct a talk back session with attendees. To sign-up for a makeover, visit
  • April 14 — Pepsi and Marcus Theatres Present: Next Gen Cine Workshop at South Shore Cinema: Calling all aspiring filmmakers! CineLatino will serve as the launch pad for Next Gen Cine, an exciting new mobile film contest presented by Marcus Theatres and Pepsi. To kick-off the contest, South Shore Cinema will host the Next Gen Cine Mobile Filmmaker Workshop from 2-4 p.m. on Sunday, April 14. During the session, attendees will learn the basic elements of mobile filmmaking from Marcelo Martinez, a talented, young Milwaukee filmmaker known for his multidisciplinary skills. Marcelo will teach attendees lighting, editing, videography and sound techniques. To sign-up for the workshop, visit

    The Pepsi and Marcus Theatres Next Gen Cine mobile video contest challenges emerging talent to create a short film using only their mobile device. Filmmakers can choose from one of three categories (“Community,” “Family Stories” or “Live Out Loud”), which can be expressed in any genre. Public registration and more details will be available beginning Wednesday, April 10.

Festivalgoers should also mark their calendars for the return of the Cerveceros Tailgate presented by the Milwaukee Brewers on Saturday, April 13, from 1-4 p.m. at South Shore Cinema. Additionally, the Family Fiesta is back on Sunday, April 14, from 10 a.m.-1 p.m. with movie-themed games, crafts and more at Majestic of Brookfield, Renaissance and South Shore Cinemas.

All special activities are complimentary, with food and beverage and film admission sold separately. For more information, visit

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 1,098 screens at 90 locations in 17 states. For more information, please visit and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 21 hotels, resorts and other properties in nine states.  For more information, please visit the company’s website at

Source: Marcus Theatres

Julie Caan, Marcus Theatres
(414) 905-1136

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