Company to Bring Movie Tavern by Marcus to Brookfield Square
Giving Hometown Guests the Opportunity to Experience All Three Marcus
MILWAUKEE--(BUSINESS WIRE)--Apr. 1, 2019--
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), is planning to bring Movie Tavern®
by Marcus to Brookfield Square. Given the company’s recent acquisition
of Movie Tavern, the timing is right to introduce a new theatre brand
into the marketplace. The concept would replace the previously announced
Brookfield BistroPlex℠ and is anticipated to open in October of
“Movie Tavern by Marcus is an extension of the Marcus Theatres brand
with its own personality and some unique attributes,” said Rolando
Rodriguez, chairman, president and CEO of Marcus Theatres. “This market
area is already enjoying the Majestic Cinema of Brookfield (4.5 miles
away) and the Ridge Cinema (6 miles away). Plus the BistroPlex
concept at Southridge Mall is a short drive away (11 miles). It is the
right time and place to introduce our new theatre to our hometown,
ultimately giving the community three choices of Marcus Theatres brands.”
Plans for the exterior signage and design package to now reflect the
Movie Tavern brand have been submitted to planning commission. A
decision is expected next month.
The new Movie Tavern by Marcus at Brookfield Square will have eight
auditoriums. The theatre will feature popular amenities from Marcus
Theatres, including comfortable DreamLounger℠ recliners throughout the
building and one SuperScreen DLX® auditorium with an
oversized screen, immersive Dolby® Atmos® sound
and optional heated recliner seating. Although Movie Tavern by Marcus
will feature local favorite, Zaffiro’s® pizza on its menu,
the food and beverage offerings overall will be different than other
Marcus Theatres locations.
The bar will be different as well. Simply called The Tavern, it
will feature an open concept complete with lounge and traditional bar
seating. Here, guests will be able to order food and beverages that can
be enjoyed in the bar/lounge or delivered to their auditorium by food
runners. Orders also can be placed at the concession stand and will be
delivered to guests’ seats.
“When considering the development of a new theatre, our goal is to
design it for the needs and spirit of the community,” added Rodriguez.
“The Brookfield area continues to grow, including the planned addition
of the Brookfield Conference Center in 2020, several hotels, new
restaurants and numerous residential developments. More and more it is
becoming a stronger regional destination for shopping, dining and
leisure. Movie Tavern by Marcus at Brookfield Square will complement
this growth, offering entertainment and dining for the entire community
For more information about Movie Tavern by Marcus, visit www.MovieTavern.com.
For more information about Marcus Theatres, visit www.MarcusTheatres.com.
About Marcus Theatres
Movie Tavern by Marcus is owned by Marcus Theatres.
Theatres®, a division of The
Marcus Corporation, is the fourth largest theatre circuit in the
United States and currently owns or operates 1,098 screens at 90
locations in 17 states. For more information, please visit www.MarcusTheatres.com
and follow the company on Facebook
About The Marcus Corporation
Headquartered in Milwaukee, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus Theatres division, its lodging division, Marcus®
Hotels & Resorts, owns and/or manages 21 hotels, resorts and
other properties in nine states. For more information, please visit the
company’s website at www.marcuscorp.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190401005225/en/
Source: Marcus Theatres
Mari Randa, Marcus Theatres