Company Registers More than 215,000 Members in 33 Days
CEO Takes Loyalty Personally and Awards Random Surprises
“Thousands of customers are registering each day to become Magical Movie
Rewards members,” said
Guests can register for the loyalty program one of two ways: 1)
Selecting Magical Movie Rewards using the Marcus Theatres mobile app
downloadable at the
The Magical Movie Rewards loyalty program allows members to earn points
and access special offers. One point is earned for every dollar spent.
For every 100 points, the member receives
Members of the loyalty program receive other valuable rewards to add to the overall entertainment experience including:
- No Fees for Online or Mobile Ticketing – Loyalty card members avoid any ticketing fees that traditionally come with online or mobile purchases, simply by becoming a member.
- Ticketing and Screening Opportunities – Exclusive advance ticketing opportunities and member-only screenings are available for Magical Movie Rewards members.
Concession Offers – Members receive free popcorn on
$5Tuesdays and free refills on fountain drinks every day. In addition, customers receive targeted offers on various concession purchases.
- Marcus Magic Surprises – Random loyalty members will receive promotional surprises in-theatre, online or by phone.
“At Marcus Theatres, each of our associates takes customer loyalty personally,” said Rodriguez. “I look forward to surprising a winner with a new prize each month. It’s another great way for me to connect with our guests.”
The Magical Movie Rewards program is the latest example of Marcus Theatres’ commitment to better understanding its customers and providing them with their ideal movie experience. “Plus, we have partnered with Movio, a global leader in data analysis for the cinema industry. Put simply, Movio ensures our offers match the interests of our guests.”
With its best-in-class data analytics and campaign management platform, Movio will allow more targeted communication with loyalty members. The software helps provide insight into customer preferences, attendance habits and general demographics, which helps deliver an enhanced film-going experience to members of Marcus Magical Movie Rewards.
Marcus Theatres continues its nearly 80-year tradition as an industry
leader by creating programs, comforts and conveniences for its
movie-going guests. Its innovative offerings include signature food and
beverage concepts and the UltraScreen® DLX™ (Dream Lounger
eXperience), which combines massive screens, immersive
About Marcus Theatres
Theatres®, a division of
Movio (www.movio.co) is the global leader in marketing data, analysis, insights and campaign creation and management for theatrical exhibitors and distributors. Working with cinema exhibitors and distributors in six regions worldwide, Movio maintains real-time, authoritative data on the loyalty activity and transactions of over 26 million customers. Website: www.movio.co Twitter: @MovioHQ LinkedIn: www.linkedin.com/company/movio
Source: Marcus Theatres
The Marcus Corporation
Douglas A Neis, (414) 905-1100
Ann Stadler, (414) 905-1172