These investments allow Marcus Theatres to continue its nearly 80-year
tradition as an industry leader in cinematic exhibition with guest
comfort and conveniences at the forefront of the company’s innovative
efforts. Looking at the business from all customer angles,
“In our auditoriums, we have impacted what our customers see and hear,
as well as the personalized comfort they feel during their visits,” said
DreamLoungerSM recliner additions. These
luxurious, state-of-the-art leather recliners allow guests to go from
upright to a full-recline position in seconds. The conversion to
DreamLounger seating goes beyond simply changing the seats in an
auditorium. These seat changes demand full auditorium remodels to
accommodate the necessary 84 inches of legroom. Thanks to
MarcusTheatres’ strong financial commitment to its business, guests can now find DreamLoungers in markets throughout Illinois, Ohio, Minnesota, Nebraska, North Dakotaand Wisconsin. In fact, every auditorium in eight theatres will be equipped with this innovative premium seating concept by the end of May 2014with more planned for fiscal 2015 starting in June.
“Wider aisles, improved sight lines and full reclining options allow you to adjust your position to maximize your viewing pleasure with the touch of a button,” said Rodriguez.
(DreamLounger eXperience) conversions.
MarcusTheatres has always been an innovator and is proud to have introduced one of the first premium, large-format presentations to the industry when it rolled out its proprietary UltraScreen concept in 1999. Marcus Theatres is at it again, as its renovations are now introducing the UltraScreen DLX, bringing the best in premium, large-format presentation to its markets. Marcus Theatres is combining some of the largest screens in the industry with Dolby® Atmos™ immersive sound to elevate the Hollywoodexperience for guests. Add in DreamLounger seating and guests receive the ultimate in movie entertainment.
“Our UltraScreen DLX auditoriums have brought a new sense of comfort and privacy to movie going. Our customers are quickly becoming
MarcusUltraScreen DLX fans,” said Rodriguez.
Marcus Theatres will have 11 UltraScreen DLX screens and 9 traditional UltraScreens in operation by
May 2014, with more planned for fiscal 2015.
Marcus Theatres’ signature cocktail and dining concepts. The
company has branded select theatres with dining alternatives that
range from in-auditorium dining to take out. Marcus Theatres has drawn
on the 50 plus years of food and beverage experience of its parent
Marcus Corporation, to provide an unparalleled dining experience in the movie theatre industry.
Big Screen Bistros℠ offer full-service, in-theatre
dining with a complete menu of drinks and chef-prepared salads,
sandwiches, entrées and desserts. This concept ensures guests can
complete their evening out with first-rate culinary cuisine – even
when tight on time. Currently, Marcus Theatres offers this popular
concept in multiple screens in two of its theatres, with three
more theatres scheduled by the end of
For guests who would welcome a drink before, during or after their
movie, Take Five Lounges give customers an
attractive onsite option. These full-service bars offer an
inviting atmosphere, a chef-inspired dining menu, along with a
complete selection of cocktails, locally-brewed beers and wines.
In many markets, these state-of-the-art amenities are becoming
adult destinations. Take Five Lounges are ideal venues to watch
sporting events, enjoy an after-work outing or toast a special
occasion. Marcus Theatres will double its number of Take Five
Lounges to 12 by the end of
May 2014, with more scheduled in the coming year.
The Zaffiro’s Express concept offers lobby
dining that includes appetizers, sandwiches, salads, desserts and
the have-to-try Zaffiro’s THINCREDIBLE® handmade
thin-crust pizza. Marcus Theatres is also doubling the number of
theatres that offer this delectable amenity. By the end of
May 2014, the company will have Zaffiro’s Express in 12 theatres with further expansion plans in the year ahead.
- Big Screen Bistros℠ offer full-service, in-theatre dining with a complete menu of drinks and chef-prepared salads, sandwiches, entrées and desserts. This concept ensures guests can complete their evening out with first-rate culinary cuisine – even when tight on time. Currently, Marcus Theatres offers this popular concept in multiple screens in two of its theatres, with three more theatres scheduled by the end of
“We are working hard at Marcus Theatres to understand the ever-changing needs of our guests,” said Rodriguez. “In addition to providing them with desired amenities, we want to make sure that we understand their preferred products and programming, as well as the proper price value.”
The results of this customer focus have translated into additional promotions and new products like Midnight Madness with extended late night showings at select theatres.
On the programming front, Marcus Theatres has launched the Theatre Entertainment NetworkTM which features a vast array of series-based programming including classic movies, genre-specific films and live performances. In addition, Indie Focus offers the best art and independent films.
“Marcus Theatres has a rich history in the industry,” said Rodriguez. “Fifteen years ago, we were the first to offer the premium large screen format. Now, we’re taking our ability to innovate and combining it with our expertise in the hospitality business to create the ultimate entertainment experience for our guests. We look forward to further investing in our business and customers as we build the Marcus Theatres brand.”
About Marcus Theatres
Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may generally be identified as such
because the context of such statements include words such as we
“believe,” “anticipate,” “expect” or words of similar import. Similarly,
statements that describe our future plans, objectives or goals are also
forward-looking statements. Such forward-looking statements are subject
to certain risks and uncertainties which may cause results to differ
materially from those expected, including, but not limited to, the
following: (1) the availability, in terms of both quantity and audience
appeal, of motion pictures for our theatre division, as well as other
industry dynamics such as the maintenance of a suitable window between
the date such motion pictures are released in theatres and the date they
are released to other distribution channels; (2) the effects of
increasing depreciation expenses, reduced operating profits during major
property renovations, and preopening and start-up costs due to the
capital intensive nature of our businesses; (3) the effects of adverse
economic conditions in our markets, particularly with respect to our
hotels and resorts division; (4) the effects of adverse weather
conditions, particularly during the winter in the Midwest and in our
other markets; (5) the effects on our occupancy and room rates of the
relative industry supply of available rooms at comparable lodging
facilities in our markets; (6) the effects of competitive conditions in
our markets; (7) our ability to identify properties to acquire, develop
and/or manage and the continuing availability of funds for such
development; and (8) the adverse impact on business and consumer
spending on travel, leisure and entertainment resulting from terrorist
Source: Marcus Theatres
The Marcus Corporation
Douglas A. Neis, (414) 905-1100
Bob Menefee, (414) 905-1159