Recliner Seating Installation in All 14 Auditoriums to be
Completed in Summer 2017
MILWAUKEE--(BUSINESS WIRE)--Jan. 27, 2017--
Marcus
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), has announced its most recent
investment in the Lincoln, Neb., community with the addition of
comfortable DreamLoungerSM recliner seating throughout the
Marcus Lincoln Grand Cinema, 1101 P Street. As part of the renovation,
the UltraScreen DLX® auditorium will become the first
in Lincoln to offer heated recliner seats. Construction will begin in
February 2017.
“Less than three years ago, we invested more than $1 million in food and
beverage amenities, a premium, large-format screen and multidimensional
sound at this state-of-the-art facility,” said Rolando Rodriguez,
chairman, president and CEO of Marcus Theatres. “Now with the
installation of our popular DreamLoungers in every auditorium and the
introduction of heated seats, the Lincoln Grand Cinema will offer the
very best in entertainment for the Lincoln community.”
DreamLounger recliners will enable moviegoers to go from a seated
upright position to a full recline at the touch of a button. Plus, these
seats provide the comforts of home with double the legroom between rows.
Guests in the UltraScreen DLX auditorium, which includes a
massive screen, recliner seating and Dolby® Atmos®
sound, will now have the option for heated seats that can be turned on
or off with the simple push of a button.
Additionally, Lincoln Grand Cinema will introduce reserved seating in
all 14 auditoriums. Guests will be able to select their seats in advance
to enable a convenient and stress-free experience upon arrival.
These enhancements are the latest in Marcus Theatres’ ongoing commitment
to bringing the ultimate moviegoing experience to Lincoln. The addition
of DreamLoungers at Lincoln Grand Cinema brings the company’s total
renovation investment in its Lincoln locations to more than $10 million
since it purchased four local theatres in 2008. A Take FiveSM
Lounge with dining and drinks in a casual, relaxing atmosphere, and a
Zaffiro’s® Express food concept with pizza, sandwiches,
appetizers and more, were added at Lincoln Grand Cinema in 2014.
Additional investments in the company’s Lincoln-area theatres included a
complete remodel of East Park Cinema in 2015 and significant renovations
to South Pointe Cinema last year, including adding DreamLoungers to both
theatres.
Lincoln Grand Cinema will remain open during construction. For more
information and showtimes, visit www.MarcusTheatres.com.
About Marcus Theatres
Marcus
Theatres®, a division of The
Marcus Corporation, is the fourth largest theatre circuit in the
United States and currently owns or operates 885 screens at 68 locations
in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North
Dakota and Ohio. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
and Twitter
(@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus Theatres division, its lodging division, Marcus®
Hotels & Resorts, owns and/or manages 18 hotels, resorts and
other properties in nine states. For more information, please visit the
company’s website at www.marcuscorp.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170127005090/en/
Source: Marcus Theatres
Investors:
The Marcus Corporation
Douglas A. Neis, (414)
905-1100
or
Media:
Marcus Theatres
Lindsey Weix,
(414) 905-1136
lindseyweix@marcustheatres.com
