Major Renovations at Marcus Cinemas in
The renovations will add DreamLoungerSM recliner seating to
all of the auditoriums at the South Shore and Menomonee Falls Cinemas in
the
“It is important to create options, comforts and conveniences for our
guests,” said
Marcus Theatres’ unique DreamLounger seating concept is one of the amenities that continues to garner rave reviews among consumers. DreamLounger electric recliners allow the moviegoer to go from seated upright to a full recline at the touch of the button and provide maximum comfort with seven feet of legroom between seats. There are currently eight theatres that offer DreamLounger seating in every auditorium and the latest investments will add recliner seating to three more theatres. When completed, approximately 25 percent of the total screens in the company’s circuit will offer this amenity, one of the highest percentages in the industry.
Another popular amenity from Marcus Theatres is its premium large-screen
format auditoriums, most notably the UltraScreen DLX
(DreamLounger eXperience) which features a massive screen, DreamLounger
recliners, and
Unique dining concepts at select Marcus Theatres are also broadening the traditional movie-going experience. From in-auditorium dining to pick-up and takeout, a variety of innovative food and beverage options helps to create a more comprehensive night out:
-
Take Five Lounges bring casual dining, appetizer and beverage options
to Marcus Theatres. Guests can relax over food and a drink before and
after a movie, adding to the ideal night out. At all locations,
customers can bring beverages from the
Take Five Lounge into the auditorium to enjoy during the movie. With the newest locations, the company will have 13 Take Five Lounges throughout the circuit. - Zaffiro’s Pizzeria & Bar restaurants and Zaffiro’s Express provide a variety of menu options that include appetizers, sandwiches, salads, desserts and the must-have Zaffiro’s THINCREDIBLE® handmade thin-crust pizza. Zaffiro’s Express venues allow guests to place their order at the counter and pick it up when it is ready. When the new Zaffiro’s Express locations open, the company will have three full-service Zaffiro’s restaurants and 14 Zaffiro’s Express outlets.
- The company’s Big Screen Bistro concept offers full-service, in-theatre dining with a complete menu of entrees, appetizers, salads, sandwiches, desserts and drinks. Guests place their order with waitstaff and their food and beverages are delivered right to their seats. Five theatres currently offer Big Screen Bistro auditoriums.
The latest investments in the company’s theatres also will include a new
lobby, concessions area and updated seating in all auditoriums at the
Southgate Cinema in
“As we consider renovations, we evaluate the needs of each theatre to better provide the amenities that best fit that particular location,” said Rodriguez. “At Marcus Theatres, we are committed to creating a more comprehensive movie-going experience, and recognize the value of customizing that experience for our theatre communities. We’ll continue to explore opportunities and investments that will grow our theatre circuit and create enhanced entertainment destinations for our customers.”
About Marcus Theatres
Marcus
Theatres®, a division of
About The
Headquartered in
Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may generally be identified as such
because the context of such statements include words such as we
“believe,” “anticipate,” “expect” or words of similar import. Similarly,
statements that describe our future plans, objectives or goals are also
forward-looking statements. Such forward-looking statements are subject
to certain risks and uncertainties which may cause results to differ
materially from those expected, including, but not limited to, the
following: (1) the availability, in terms of both quantity and audience
appeal, of motion pictures for our theatre division, as well as other
industry dynamics such as the maintenance of a suitable window between
the date such motion pictures are released in theatres and the date they
are released to other distribution channels; (2) the effects of adverse
economic conditions in our markets, particularly with respect to our
hotels and resorts division; (3) the effects on our occupancy and room
rates of the relative industry supply of available rooms at comparable
lodging facilities in our markets; (4) the effects of competitive
conditions in our markets; (5) our ability to achieve expected benefits
and performance from our strategic initiatives and acquisitions; (6) the
effects of increasing depreciation expenses, reduced operating profits
during major property renovations, impairment losses, and preopening and
start-up costs due to the capital intensive nature of our businesses;
(7) the effects of adverse weather conditions, particularly during the
winter in the Midwest and in our other markets; (8) our ability to
identify properties to acquire, develop and/or manage and the continuing
availability of funds for such development; and (9) the adverse impact
on business and consumer spending on travel, leisure and entertainment
resulting from terrorist attacks in
Source: Marcus Theatres
Investors:
The Marcus Corporation
Douglas A Neis, (414)
905-1100
or
Media:
Marcus Theatres
Mari Randa, (414)
905-1237
mariranda@marcustheatres.com