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Marcus Theatres® Continues to Invest in Comfort and Convenience with DreamLoungersSM at Four More Wisconsin Locations

In Addition to Majestic Cinema of Brookfield Renovation Announced Last Week, Recliner Seating Coming to All Auditoriums at North Shore, Ridge, Renaissance and La Crosse Cinemas

MILWAUKEE--(BUSINESS WIRE)--Mar. 2, 2017-- Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), continues to invest in comfortable DreamLoungerSM recliner seating at four more Wisconsin locations. On the heels of announcing the recliner addition to 13 of 16 auditoriums at the Majestic Cinema of Brookfield, four theatres will feature DreamLoungers in every auditorium once construction is complete in mid-summer. Locations receiving DreamLoungers are North Shore Cinema in Mequon, Ridge Cinema in New Berlin, Renaissance Cinema in Sturtevant and La Crosse Cinema.

“Guests frequently talk about DreamLoungers. They are ecstatic that this signature seating combines the comfort of home with the social experience of going to the movies,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “By adding DreamLoungers at these four Wisconsin theatres and to others across our circuit, we continue to show our commitment to a best-in-class moviegoing experience.”

With DreamLoungers, moviegoers will be able to enjoy double the legroom between rows. These recliners will allow the guest to go from a seated upright position to a full recline at the touch of a button. Plus, reserved seating will be introduced in all auditoriums so guests can select their seats in advance, for a convenient, stress-free experience upon arrival.

Moviegoers at both North Shore and Renaissance Cinemas have already been enjoying DreamLounger seating as part the UltraScreen DLX® experience, which also includes a massive screen and Dolby® Atmos® sound. Plus, heated DreamLoungers are offered in Renaissance Cinema’s SuperScreen DLX® auditorium. The seats’ popularity and positive feedback from guests at these locations and others prompted Marcus Theatres to expand the offering.

In addition to DreamLoungers, North Shore and Ridge Cinemas each feature a full-service Zaffiro’s® restaurant and Renaissance Cinema offers a Zaffiro’s Express concept, each with pizza, entrees and appetizers that can be enjoyed in any auditorium. North Shore and Renaissance Cinemas both offer a Take FiveSM Lounge with food and beverage options in a casual, relaxing atmosphere.

North Shore, Ridge, Renaissance and La Crosse Cinemas will remain open during construction. For more information and showtimes, visit

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 885 screens at 68 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. For more information, please visit and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 18 hotels, resorts and other properties in nine states. For more information, please visit the company’s website at

Source: Marcus Theatres

The Marcus Corporation
Douglas A Neis
(414) 905-1100
Marcus Theatres
Mari Randa
(414) 905-1237

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