New Branded Auditoriums First In Industry to Combine Reserved All Recliner Seating With Screens 65 Feet or Wider
“The UltraScreen DLX auditoriums provide an entirely new
moviegoing environment that can only be experienced at Marcus Theatres,”
said
“Our UltraScreen DLX is the next evolution of the original UltraScreen which Marcus Theatres launched in 1999 as the first branded premium large format screen in the industry,” Rodriguez added.
Every seat in the UltraScreen DLX auditoriums is an oversized DreamLounger recliner that the moviegoer can adjust to go from upright to full recline at the touch of a button. The combination of the incredibly comfortable seating with the enormous screen and immersive audio is a multisensory cinematic experience unavailable anywhere else in the world.
To celebrate the launch of the new UltraScreen DLX, Marcus Theatres is sponsoring a number of giveaways. In each of its inaugural markets, people can enter to win a pair of DreamLoungers to enjoy in their home. Other lucky winners will receive packages of four courtesy passes to the movies of their choice.
The first two UltraScreen DLX auditoriums will open at the Marcus
Crosswoods Cinema in
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Headquartered in
Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may generally be identified as such
because the context of such statements include words such as we
“believe,” “anticipate,” “expect” or words of similar import. Similarly,
statements that describe our future plans, objectives or goals are also
forward-looking statements. Such forward-looking statements are subject
to certain risks and uncertainties which may cause results to differ
materially from those expected, including, but not limited to, the
following: (1) the availability, in terms of both quantity and audience
appeal, of motion pictures for our theatre division, as well as other
industry dynamics such as the maintenance of a suitable window between
the date such motion pictures are released in theatres and the date they
are released to other distribution channels; (2) the effects of
increasing depreciation expenses, reduced operating profits during major
property renovations, and preopening and start-up costs due to the
capital intensive nature of our businesses; (3) the effects of adverse
economic conditions in our markets, particularly with respect to our
hotels and resorts division; (4) the effects of adverse weather
conditions, particularly during the winter in the Midwest and in our
other markets; (5) the effects on our occupancy and room rates of the
relative industry supply of available rooms at comparable lodging
facilities in our markets; (6) the effects of competitive conditions in
our markets; (7) our ability to identify properties to acquire, develop
and/or manage and the continuing availability of funds for such
development; and (8) the adverse impact on business and consumer
spending on travel, leisure and entertainment resulting from terrorist
attacks in
Source: Marcus Theatres
Marcus Theatres
Carlo W. Petrick, (414) 905-1505
carlopetrick@marcustheatres.com