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Downtown Lincoln Association Honors The Marcus Corporation with Its Business Leadership Award

Company recognized for its investments in The Cornhusker, A Marriott Hotel, and the Lincoln Grand Cinema

MILWAUKEE--(BUSINESS WIRE)--Nov. 18, 2014-- The Marcus Corporation (NYSE: MCS) today announced The Downtown Lincoln Association (DLA) in Lincoln, Neb. honored the company with its Business Leadership Award as part of its annual Impact Awards program. This prestigious award recognizes The Marcus Corporation for its commitment to the city of Lincoln through its recent investments in the Lincoln Grand Cinema and The Cornhusker, A Marriott Hotel over the past year. DLA’s Impact Awards recognize businesses or individuals that have made a significant contribution to downtown Lincoln.

“We have received a very warm welcome from the Lincoln community, first for our theatre and most recently for our investment in The Cornhusker. We are honored to receive this recognition from the Downtown Lincoln Association. Lincoln is an energetic and vibrant community to be a part of and we look forward to participating in its continued growth and success,” said Gregory S. Marcus, president and chief executive officer of The Marcus Corporation.

“Working with the team at The Marcus Corporation has been a breath of fresh air for the business climate in Lincoln. Because of their ongoing commitment to the vitality of our downtown, we have experienced a resurgence and vibrancy in our community. The company’s leadership and vision has helped us get to the next level both as a travel destination and a place to live, and on behalf of the Lincoln business community we want to recognize The Marcus Corporation for their investments in our city and future,” said Jeff Maul, executive director of the Lincoln Convention & Visitors Bureau.

The Cornhusker, A Marriott Hotel

In September 2014, Marcus® Hotels & Resorts, the company’s hotel division, completed an $11 million revitalization of The Cornhusker, A Marriott Hotel. Acquiring the property in 2012 as a majority owner of a joint venture, the iconic landmark had been a fixture of Lincoln since 1926 but was undergoing financial difficulties related to the previous ownership. Having lost its Marriott flag at the time of purchase, Marcus Hotels & Resorts rebranded the property with Marriott Hotels & Resorts and completed extensive property-wide renovations including a significant lobby transformation, all 300 guest rooms, 46,000 square feet of meeting and event space and the addition of Miller Time Pub & Grill restaurant – catering to both guests and local residents alike. The revitalization included adding signature Marriott elements and amenities such as the Marriott great room experiential lobby offering style, comfort, convenience and entertainment for the next generation of travelers, and adding a Marriott Concierge Lounge on the hotel’s 10th floor.

“Having been a part of the Lincoln community for nearly 90 years, we knew the Cornhusker Hotel was a special place in the hearts of associates, locals and guests. We took great care in renovating this landmark property to meet the needs and expectations of today’s travelers and to take this landmark property to new heights. We are grateful to the DLA for recognizing our efforts in making The Cornhusker the place future generations can continue to enjoy,” said Chris Anderson, senior vice president of Marcus Hotels & Resorts.

Lincoln Grand Cinema

In June 2014, the company’s theatre division, Marcus Theatres®, completed an extensive renovation of the Lincoln Grand Cinema, adding the first UltraScreen DLX® (DreamLounger eXperience) auditorium in the state. The state-of-the-art auditorium combines a massive screen, Dolby® Atmos® sound and DreamLoungerSM recliner seating. As part of the renovation the company was also the first movie theatre to offer a food and lounge concept to moviegoers in Lincoln. Take FiveSM Lounge provides guests with a casual dining experience before or after the movie, offering a chef-inspired menu and a full-service bar for socializing and relaxation. Zaffiro’s® Express lobby dining provides a convenient option for dining while enjoying Zaffiro’s THINCREDIBLE®, handmade thin-crust pizza, along with appetizer favorites, sandwiches, fresh salads and desserts.

“We are excited to bring many firsts to the movie-going experience in Lincoln. Now offering a complete entertainment experience, guests of the Lincoln Grand Cinema can enjoy movies as never before. Our comfortable recliner seating allows guests to sit back and relax while watching their favorite blockbuster on a 58-foot-wide screen with immersive sound. Take Five Lounge and Zaffiro’s Express offer guests in-theatre dining options under one roof for convenience and enjoyment. We continually strive to respond to our customers’ ever-changing needs and are honored to receive the Impact Award for our investments in the city’s largest cinema. We thank the residents of Lincoln for their continued support,” said Rolando B. Rodriguez, president and chief executive officer of Marcus Theatres.

For more information on The Downtown Lincoln Association’s Impact Awards, please visit:

For more information on the Cornhusker Hotel revitalization, please visit:

For more information on the Lincoln Grand renovations, please visit:

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 20 hotels, resorts and other properties in 11 states. For more information, please visit the company’s website at

Source: The Marcus Corporation

For additional information, contact:
The Marcus Corporation
Thomas F. Kissinger
(414) 905-1390

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